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FOR THE AI ERA

Your Content Isn't Broken.
The Funnel Is.

The fix: a full-funnel content strategy mapped to how your buyers make decisions. Start with a low-risk AI Visibility Audit.

Learn about the Audit
Full-Funnel Content Marketing Matrix: Attract, Convert, Close, Retain

The Approach

The Full-Funnel Content Marketing Matrix

Most content fails because it doesn't match how customers make
buying decisions. This framework fixes that. You deliver
the right info at the right moment.

I create targeted strategies to drive awareness, leads, and sales while streamlining workflows. Choose from these services below.

Attract

Build awareness and trust with the right people.

Services

  • Content Strategy
  • SEO Copywriting
  • Articles (Trade Pubs, LinkedIn)
  • New Product Launches

Convert

Persuade more prospects to share contact info.

Services

  • Email Newsletters
  • Lead Magnets
  • White Papers
  • Substack Essays

Close

Move deals forward and increase sales.

Services

  • Customer Success Stories
  • Promo Emails
  • Objection-Handling FAQs
  • Sell Sheets

Retain

Keep and sell more to the customers you have.

Services

  • Welcome Emails
  • Onboarding Guides
  • Upsell/Cross-Sell Emails
  • Customer Newsletters

Services are available on a retainer or project basis. Pricing depends on scope and services. Let's talk →

How I Work

From Day One to Done

Strategy without execution is a slide deck. Execution without strategy is content that doesn't convert. I provide strategy + content.
Here's how it works.

1

Diagnose

We start with a needs analysis to get a clear picture of where you are and where you want to go.

2

Strategize

We build a strategy mapped to your objectives. Every piece has a job to do. We decide what that is before writing a word.

3

Execute

I produce the content. You get on-strategy copy to turn curiosity into sign-ups and sales.

Below are the two services people ask about most.

Entry-Point Offer

AI Visibility Audit

Get Found Where Your Buyers Look

This audit analyzes brand visibility and gives you a clear plan to fix the gaps.

What's Included

First, we analyze how your content performs across Google and AI search.

Then we meet for a 30-minute session. You'll walk away with a custom roadmap to:

  • Build brand authority and trust
  • Add simple signals to level up your search visibility
  • Identify your top content gaps and quick-win opportunities
  • Get a prioritized action list ranked by impact
Sharlet Brennan in a client strategy session

Focused session.
Not an open-ended engagement.

Some businesses implement my recommendations themselves. Others bring me in to work with them.

In either case, you'll gain insights on what's working (or not) and quick wins to boost awareness, build trust, and book appointments.

Sharlet Brennan working on content strategy
Book AI Visibility Audit

Free. No obligation. 30 minutes.

Here's where my ghostwritten content shows up:

Ghostwriting & Thought Leadership

Go-To Voice in Your Industry

Your buyers read BizBash, Hotel Business, and Sports ETA reports. They follow the voices they trust on LinkedIn.

When your expertise shows up in those places under your name, you become the go-to authority long before buyers ever reach out.

The challenge? Running your business doesn't leave time for writing articles and white papers or showing up on LinkedIn consistently.

I take all that off your plate.

I interview you, capture your point of view, and write content in your voice.

You get:

  • Bylined articles in the publications your buyers trust
  • LinkedIn articles sharing your expertise
  • White papers that move prospects from curious to ready

Every piece builds your reputation and pipeline. And because AI search rewards genuine expert voices, the content also improves your visibility in Google and AI search and brings right-fit leads to your business.

Sharlet Brennan reviewing ghostwritten content with a client
Talk to Me About Ghostwriting

PROVEN

Building Brand Equity

Hospitality & Tech

6

Clients Acquired

B2B Campaigns

98%

Message Delivery

Client Retention

10+

Year Relationships

What Clients Say

Winner

"The program won our industry's highest award for outstanding communications. From emails and website to project management and customer communications, Sharlet went above and beyond to ensure success."

Dr. Reinaldo Llano Former Director Spectrum

Free AI Visibility Audit

Want to Show Up More
in Google & AI Search?

I'll show you exactly where your brand stands and what to fix first.
You'll come away with quick wins you can put into action right away.

1

Start the Conversation

Fill out a short form to share a bit about your business.

2

Gain Insights

Hop on a free, 30-minute AI Visibility Audit call. We'll look at how your brand shows up in Google and AI search and identify your biggest opportunities.

3

Get a Roadmap

Leave with a prioritized plan built around your buyers and brand, and where to focus first.

Book AI Visibility Audit

Free. No obligation. Your quick path to clarity.