Make Complex Tech Easy to Buy
Your buyers are searching. Your competitors are showing up. With 20 years inside hospitality and event tech, I build content that boosts AI search visibility and gives your sales team what they need to close.
Select Clients
You're Publishing. But Buyers Aren't Moving.
As AI makes content easier to create, the problem isn't volume. It's aligning B2B content strategy with how buyers make purchasing decisions.
Content isn't getting found
Buyers are searching on Google and asking AI. If you're not showing up in both places, you're difficult to find. Even if your brand is the best.
Traffic doesn't convert
Getting visitors is one thing. Moving them from curious to ready to buy is another. Without the right content at the right moment, buyers stall or go elsewhere.
Sales needs targeted content
Your team knows the product. Your buyers don't. Great marketing closes that gap and gets you faster to booking demos and closing deals.
The Right B2B Content Strategy, at the Right Moment
I match content to where your buyers are in their customer journey, so you boost awareness, build trust, and win customers.
AI Visibility Audit
Get a clear picture of your AI search visibility. See how your brand shows up in ChatGPT, Perplexity, and Google AI Overviews. Then get a roadmap to fix the gaps and reach more buyers.
Learn more →Thought Leadership
Build authority with ghostwritten bylined articles, newsletters, and LinkedIn thought leadership that make you a go-to voice in your industry.
Learn more →Full-Funnel Content Marketing
Let every touchpoint move buyers closer to yes. This service covers strategy, content, and optimization for growth long after your ad spend stops.
Learn more →PROVEN
Real Clients. Real Results.
Event Tech
4X
Qualified Leads
Hospitality Marketing
51%
Brand Visibility Growth
B2B Tech
5X
Conversions
Why Me
I Know Your World.
I've spent 20 years inside hospitality and event tech. That's long enough to know how your buyers think and what moves them to say yes.
My career started at Young & Rubicam in New York (now VML), where I built communications programs for Fortune 200 companies.
Later as a senior director at MMGY, my team delivered record results for clients ranging from fast-growing startups to global leaders like Marriott and Choice Hotels.
Today, I provide big-agency strategic thinking without the big-agency overhead. My approach is based on in-depth experience with how buyers in your space make purchasing decisions.
That industry knowledge pays off for clients. They drive more leads and close more deals with content that moves buyers to take action.
We Got Acquired
"I credit Sharlet for building brand awareness to the point where we were approached by our top competitors as an acquisition target, and completed a successful acquisition."
Complex to Compelling
"Sharlet has a rare ability to quickly immerse herself in complex topics and transform them into compelling stories that support business objectives. She's strategic and exceptionally talented at aligning content with how customers engage and make buying decisions."
Free AI Visibility Audit
Want to Show Up More
in Google & AI Search?
I'll show you exactly where your brand stands and what to fix first.
You'll come away with 3 quick wins you can put into action right away.
Gain Insights
Hop on a free, 30-minute AI Visibility Audit call. We'll look at how your brand shows up in Google and AI search and identify your top opportunities.
Get a Roadmap
Receive a custom roadmap featuring 3 quick wins and clarity on your 2 biggest opportunities and where to focus first.
Free. 30 minutes. Your quick path to AI clarity.